There's a big difference between knowing that email is a powerful marketing tool and proving it.

How do you know if you're doing it well? How do you show your CFO it's really helping the bottom line? You can promise to prove how well email is increasing awareness, building interest, populating your sales cycle, and generating sales.

This is not a book of promotional fluff — in fact, there's no commercial content at all.

Instead, best-selling author Jim Sterne covers the critical issues email marketers must master, from goal setting to campaign testing to measurement and analysis. You'll find helpful worksheets, exercises and dozens of charts to help you bring these principles to life in your own workplace.

Book Topics Include:

• Suggested email metrics, including financial and non-financial sales and marketing objectives

• Email testing, including which parameters to test first

• Using email for sales forecasting

• Loyalty email marketing

• Integrating email with other aspects of your marketing, sales and PR mix

• Measuring true ROI

Sparklist is pleased to offer this 115-page book at no cost to members of the email marketing community. To request a copy, complete the information below, or contact us at (800) 485-9994.

Your personal information is used to fulfill your request, and will not be sold or rented at any time. Please allow 2 weeks for delivery.

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** We regret that we are unable to ship books outside the United States and Canada at this time. Sparklist international clients: please contact your Sparklist account executive if you would like to request a copy.